Health and wellness brands, he said, have raised their prices around 5%, leaving room for them to also take price increases to keep up, making for fatter overall margins.īut to keep those returns growing, all three speakers again echoed the challenge expressed the day before: companies with diverse leadership are outperforming those that skew less diverse, McCoy noted, and products that are part of movements like organic and now regenerative agriculture are growing ahead of conventional. The 7% inflation rate has been matched by 7% pricing growth for brands in the SPINS database, he noted, but that growth is highly over-indexed by the big brands. Food and beverage are about 70% of that category total.Īdversity is creating opportunity, as well, McCoy pointed out: even the much hyped inflation that’s been an issue in 2022 hasn’t fallen on smaller health-and-wellness focused companies quite as hard. The industry is filling out in all the right places, Peters noted, hitting about 25% of CPG, - but providing 68% of the overall CPG industry’s growth. With so many Americans looking at their health and looking at immunity, the natural and organic industry is going to hit $400 billion by 2030, Mast announced. As part of the intro, Mast announced that New Hope was making a $100,000 donation to Jose Andreas’ Chef’s Collaborative, an organization which has been providing meals to Ukrainian refugees during the Russian onslaught.
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